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LAUNCHING JANUARY 2026

A New Standard for Sustainable Style.

We curate the world's most conscious fashion brands - with real accountability, not greenwashing.

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Why The Conscious 50™ Exists

Fashion's sustainability problem isn't a lack of good brands - it's finding the ones truly worth wearing.

No Greenwashing

Only Natural Fibres

Verified Ethical Production

Every brand meets strict criteria. No vague claims - just verified sustainability. We only partner with brands we trust.

We prioritise transparency and responsible production practices across every selected brand.

No synthetics. No microplastics. Just natural materials designed to return to the earth - not pollute it

Sneak Peek ♡ Brands
We Love

A preview of the kind of brands you'll discover each month

Pink Poppy Flowers

Soft tailoring, pure natural fibres, effortless silhouettes

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Modern femininity with an edge -  sculptural evening wear & fluid silks

Pink Poppy Flowers

Perfect-fit everyday basics in premium cotton

Pink Poppy Flowers

Considered wardrobe foundations and modern knitwear

Pink Poppy Flowers

Designers who create with intention and quality

Pink Poppy Flowers

Custom and ready-to-wear tailoring for women

Our Standards

Curated with intention. Genuine sustainability.

 We carefully assess every brand across our four pillars - materials, responsible production, longevity, and environmental impact. We look for transparent practices, naturally-derived fibres, and a commitment to quality that lasts.

We partner only with brands we trust. No marketing claims taken at face value. Just thoughtful curation based on verifiable practices - because you deserve fashion worth wearing.

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Be First to Access Fashion Worth Wearing

Join the waitlist now for exclusive access to The First Conscious 50 List
when we launch in January 2026. Don't miss it.

Be part of the founding community. 50 brands worth wearing, delivered monthly.

Pink Poppy Flowers
Pink Poppy Flowers
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